It’s not just our industry…The greatest story that can be told in the ernie ball beefy last ten years of American Business is Sony vs Apple. In the red trunks was Sony a super heavy weight…armed with the largest catalog of recorded music, artists signed to slave contracts…..they were a powerhouse in consumer electronics..the cherry on the sundae was that they created the personal music player the Walkman. Remember those? I think it’s a phone now. In the Blue trunks is Apple quirky personal computer maker with zero music catalog and a 2.4% market share in the computer business and no history of mainstream consumer products……We know who won but nobody talks about the significance of that victory.
Schecter Guitar Research has also capitalized on the renewed ernie ball bass guitars interest for 7 string guitars. The Hellraiser line of guitars also have many metal-oriented 7 string guitars which are also equipped with special EMG pickups to maximize their tonal range for both metal and other genres of music. A patented winding of steel around the ball end of the plain strings reduces slippage, breakage and stays in tune better than conventional plain strings.