You could tell the four Ball kids by looking at their hands ernie ball power slinky strings as they were the ones with the paper cuts and hangnails from stuffing the front label into the sets for the dealers. They started to build momentum as did Rock N Roll….Dealers started realizing that they were making money and that it was cool having heir name on the set. He appealed to their ego.
My Dad took leave and drove to Fullerton and he and ernie ball power Leo hit it off. My Dad thought this was the best thing he had seen. It’s 1967 and three things happened. The British Invasion hit, Guitar Player Magazine started, ( By fellow teacher and San Fernando Valley retailer/teacher/steel guitarist named Bud Eastman…..who also founded Musicians Friend) and my Dad decided at 37 to sell his stores, ( he had three by then) move to Newport Beach and semi-retire and concentrate on the accessory business.
The artwork was done by a genius high school buddy that was one of Walt Disneys top art directors named Roland Fargo Crump. If you get to Disneyland and see “It’s a Small World”( you will notice an uncanny resemblance as that was Crump’s work too……)