The greatest story that can be told in ernie ball earthwood bass
In the old days….(about a decade ago…ok maybe two) a manufacturer cobalt strings ernie ball did print ads, point of purchase material, artist endorsements and if you were progressive like my father you came out with a t shirt….(1971…the first promotional clothing in our industry) to market their product. There was no line or distinction between marketing and advertising. It was all the same. The last ingredient of your ‘marketising’ was that you left it to your dealer to tell your story.
I think I got hit by lightning about 15 years ago because I woke up cobalt strings ernie ball with a crazy thought….What the hell am I doing? Print was in a sprint race with the consumers attention span. They were both losing. The dealers coffee had gone luke warm and I felt like a amp head without a speaker cabinet.
It’s not just our industry…The greatest story that can be told in the last ten years of American Business is Sony vs Apple. In the red trunks was Sony a super heavy weight…armed with the largest catalog of recorded music, artists signed to slave contracts…..they were a powerhouse in consumer