The more you expose the more you can convert ernie ball super locks
What happened is that nobody sat back and said “There are 20 ernie ball big al million guitars out there and our industry pours 90% of of their ‘marketising’ money in stupidly expensive print media that has 200,000 subscribers. We ignored the 19,800,000 other owners of the product we were trying to sell. We focused on the already converted Why? It was easy and truly we didn’t grasp just how big our market was or could be.
Its a numbers game. The more you expose the more you can ernie ball big al convert. Dealers across the country were refusing to stock the game and were fighting it. (remember we are master at fighting change and opportunity) Some dealers got it and had free Guitar Hero lessons. They sold a ton of guitars and real guitar lessons were overbooked.
electronics..the cherry on the sundae was that they created the personal music player the Walkman. Remember those? I think it’s a phone now. In the Blue trunks is Apple quirky personal computer maker with zero music catalog and a 2.4% market share in the computer business and no history of mainstream consumer products……We know who won but nobody talks about the significance of that victory.